Bridgelea PRU

Bridgelea PRU is a pupil referral unit school based in Manchester. The school required a major update to their existing visual identity and brand guidelines. The logo was given a much friendlier and structured approach. To denote structure and growth the tree is less complicated and simplified.

The updated visual identity will be consistently applied to both printed and digital media. In addition I photographed the school to further highlight the excellent facilities. This image bank will be used on various promotional materials. A rounded typeface was chosen to give a more friendly aesthetic. The green tones represents growth and the instructional nature of the school.

•   Conceptual thinking
•   Art direction & development
•   Print & digital design
•   Photography

2018