Guy Walsh Photography

Guy Walsh is a photographer offering a wide range of services based in Brighton. He required a new consistent and bold visual identity for the next stage of his business. I developed a new visual identity that is fun and approachable with a bold aesthetic.

The typeface is fun and playful and perfectly fits his cheerful personality and demeanour. The graphic element is a simplified representation of a camera that further reinforces the services offered. This system can also be carried over to other facets of the business that he offers.

A shade of purple was chosen to be evocative generating strong images, memories and feelings. The hint of yellow represents the more creative and friendly approach that he has.

•   Conceptual thinking
•   Art direction & development

2020