Lillet

Lillet is a French wine-based aperitif from Bordeaux. This is my winning competition design to promote the drink in a new and exciting way, using my signature graphic style.

The poster shows the bottle in all of its glory with a bright colour that instantly draws the eye. In the background is a glass with the drink in the same colour to give association that both are the same.

In the background is the person who is enjoying the drink, lovingly admiring the bottle. The other drinks are in the background but and no comparison to the Lillet drink, it is cool, calm, confident and collected.

•   Conceptual thinking
•   Art direction & development

2020