SLS Lightning Protection

Sicon Lightning Services is a lightning protection business based in Manchester. They required a new visual identity and branding system to take the business forward in a more consistent manner. I developed a visual identity that is literal and bold. It will be used in a consistent style across different digital and print media including vehicle livery.

The symbol is a simplified representation of a lightning fork striking the symbol for ground. This is a distinctive way of including the literal symbol for lightning protection within the logo.

A deep shade of blue was chosen to have a professional and trustworthy contrasting tone for the business. The typeface chosen is a strong slab serif that further reinforces the security and strength of the business.

•   Conceptual thinking
•   Art direction & development
•   Print & Digital design

2020