Street Advice

Street Advice is a free information service providing guidance on a wide range of personal issues located in Wythenshawe. I developed a strong visual identity system driven from street signage. The main logo is a triangular signifier derived from UK road signage.

The symbol is a simplified representation of a figure being welcoming and compassionate. This softness of approach will make people feel more comfortable and serve as an recognisable icon. A mid shade of blue was chosen to have a professional and trustworthy tone. The typeface, a strong sans serif that is bold is clear and easy to read.

•   Conceptual thinking
•   Art direction & development
•   Print & digital design
•   Large format artworking

2018